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BUILT ON
THE WATER.
Tested on the water
Pro Team approved
One standard, every piece
Premium Fishing Gear
Kype Fishing — Premium fishing gear, lures & apparel built for the obsessed. BUILT
FOR THE
OBSESSED.
Premium, best-in-class fishing gear — lures, apparel, waders, and accessories built as one system, for anglers who earn the rise and chase the kype.
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On orders over $75
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Built For The Obsessed
Field-tested craftsmanship
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Built Around
The fish
One Standard
Across the catalog
Match By Species • Built For The Obsessed
Don't guess. Match the hatch.
We made buying the right lure stupid simple. Pick the trout you're chasing and we'll hand you the bait and the playbook — no aisle-staring, no second-guessing.
01
Pick your target species
Tell us what you're after — rainbow, brown, brook, cutthroat, or tiger trout.
02
Get matched lures
We pair you with the Kype swimbaits and crankbaits built for that fish — with a reason for each.
03
Fish the field guide
Where to find them, when to go, the retrieve, the rig, and a pro tip — written by anglers.
The Collection · Built To Earn The Rise
The Collection. One Standard.
6 Patterns · 3" · 3.5" · 4"
The Swimbait Series
Six forage-matched patterns. Three sizes. Built to be eaten.
Shop Swimbaits
11 Patterns · 3" · 4" · 5"
The Crankbait Series
Eleven forage-matched patterns. Neutral buoyancy tuned to dive, hang, and trigger the eat on the pause.
Shop Crankbaits
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Gear
Technical hats, apparel, waders, and accessories built for anglers who earn the rise.
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Our Cause
PROTECT THE WATER.
PASS IT ON.
Water Access
Defending public waters
Mentorship
First casts, first knots
Customer Reviews
What Anglers Are Saying.
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Meet the Patterns 🎣 Every Kype swim bait is built to match a species’ real coloring — not a generic color swap. Swipe through all seven: Tiger Trout, Brook Trout, Rainbow Trout, Brown Trout, Utah Chub, Red Sided Shiner, Cutthroat Trout. No boardroom guesswork. Just decades on the water, translated into tackle that actually looks like what you’re trying to imitate. Which pattern are you tying on first? Drop it in the comments. Earn the rise. Chase the Kype. 🐟 #Kype #EarnTheRise #ChaseTheKype #TroutFishing #swimbaits
🎣 GIVEAWAY CLOSED — St. Croix Trout Series 6’6” Light/Fast, 2-Piece We’re giving one away to kick things off. Clean, sensitive blank built for dialing in light presentations on trout water — exactly the rod we’d want in hand for that next tiger trout. To enter: 1️⃣ Follow @kype.fishing and like this post 2️⃣ Tag a friend who’d fish this with you 3️⃣ Share this post to your story for a bonus entry Entries close 8/31, winner drawn at random and announced on our story 9/1. No purchase necessary. Open to legal residents of the US, 18+. One winner will be selected at random from eligible entries and notified via Instagram DM. This promotion is in no way sponsored, endorsed, or administered by, or associated with, Instagram. #Kype #EarnTheRise #TroutFishing #StCroixRods #FishingGiveaway
The pursuit, refined. Kype is a premium hub for fishing enthusiasts — curated gear, maps, and community-driven insight for the pursuit of trophy trout. Earn the Rise. Chase the Kype. Stay tuned for official launch!
Earn The Rise.
Chase The Kype™.
Built for the obsessed. Premium gear, honest insight, and a community of anglers who'd rather be on the water than anywhere else.
Kype Academy™ · The Academy
DON'T JUST BUY THE GEAR.
JOIN THE OBSESSED.
Free to join · Built for anglers who earn the rise
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New gear drops all season — lures, apparel, and waders built to earn the rise. Get your welcome discount and early access, or watch the first run sell out without you.
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