THE RISE
A new standard in trout fishing
We don't make lures
for everyone.
We make them for the angler
who reads the water before they cast.
The kype — that hooked jaw —
isn't given.
It's earned.
Earn The Rise · Chase The Kype™
The hooked jaw isn't given. It's earned.
Built Different
Every number is a decision we made so you don't have to.
Prototypes tested & rejected
Hours on the water per pattern
Signature colorways perfected
Trout species dialed in
The Process
From concept to your tackle box.
Concept
Studied the prey, the water, the strike.
Prototype
Sculpted and 3D-printed in-house.
Field Test
312 hours across six fisheries.
Refine
47 versions rejected. Zero compromises.
Launch
The rise begins. Be first on the water.
You've felt it — the drawer full of lures that never moved a fish. The gear that looked the part but couldn't deliver. We built KYPE™ so you'd never wonder if the problem was your equipment.
The Fleet
From baits to gear. One standard.
Know Your Quarry
Six species. One pursuit.
Brown Trout
Salmo trutta
The wariest of the wary.
Rainbow Trout
Oncorhynchus mykiss
Explosive strikes, aerial fights.
Brook Trout
Salvelinus fontinalis
The jewel of small waters.
Cutthroat Trout
Oncorhynchus clarkii
Native. Wild. Unforgiving.
Tiger Trout
Salmo trutta × Salvelinus fontinalis
Rare hybrid, aggressive take.
Arctic Grayling
Thymallus arcticus
The sailfin of the north.
Release. Repeat. Rise again.
This is not a brand.
It's a pursuit.
Be First
On the water. When the drop goes live.
